People Underestimate Their Energy Consumption

The Economist, Aug 19th 2010


A new study from Columbia University shows that although people do grasp basic energy trends, they are decidedly hazy on the details. When subjects were asked to rank the single most effective way to save energy, participants typically endorsed activities with small savings, such as turning off lights, while ignoring what they could economise on larger devices. Although, upgrading light-bulbs and tweaking thermostats will help conserve energy, the real savings are in reducing the energy demands of large appliances. The study shows that we need to continue increase education on energy related topics.

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